Insert expletives of awe here!
Finally, you can now sketch on real paper, with a real writing instrument, and get your artwork converted seamlessly into an Illustrator or Photoshop format. Here take my money…
On the flip side, here is a brand that is willing to do some major re-thinking of their product range in a bid to innovate and grow. Even if it means potentially making some of their product, like their drawing tablets, obsolete. That takes guts.
Here is another thought. They have kept traditional sketching on paper alive, especially in this iPad dominated era, by evolving it into something the enjoys the strengths of both the digital and analog worlds.
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