SketchChair marks the first Kickstarter project by Diatom, a design studio based in London and Lisbon. The project consists of an open-source software design tool that allows anyone, tech-savvy or otherwise, to design—and, if the project is Kickstarted, build—his or her own bespoke furniture.
Principals Greg Saul and Tiago Rorke met while studying industrial design at Victoria University of Wellington, New Zealand. Diatom represents their interest in 'the possibilities of interaction, digital fabrication and computational design.'
The SketchChair, then, represents a step towards making advances in digital fabrication available to the general public. Saul and Rorke acknowledge their debt to IKEA even as they hope to move beyond the mass-market business model:
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