With useful but unsexy products, presentation is everything. Until now I thought Dollar Shave Club had the lock on irreverent commercials, but Schticky—whose namesake product is an arguably boring reusable lint roller with a business end made from silicone—availed themselves of the services of motormouthed pitch man Vince Offer. Their original commercial, from earlier in the year, might not best Dollar Shave Club's:
But if you then watch the (admittedly puerile) R-rated version they shrewdly released last month, you see the ingredients of a viral video:
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