Proctor & Gamble (P&G) – the largest consumer packaged goods company in the world – has just vowed to brush aside the greenwashing of its past in favor of a truly sustainable future. The mega company — which owns such brands as Tide, Crest, Secret Deodorants, Bounty Paper Towels and Eukaneuba pet food, to name a few — just announced its sustainability goals with an in-depth interactive website that shows consumers just where they plan to go. P&G has set goals to make all of their products 100% renewable energy, zero waste, zero pollution, and 100% recyclable , however they’ve not set a single date. So, are they serious – or is this all talk and no planned action?
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